Journal of Tourism, Heritage & Services Marketing is an open access, international, multi-disciplinary, refereed (double blind peer-reviewed) journal aiming to promote and enhance research in all fields of marketing in tourism, heritage and services. The journal’s ISSN is: 2529-1947

The journal is published twice per year (in Winter and in Summer) and is owned and managed by the Program of Postgraduate Studies in Tourism Management & Organisation of the Alexander Technological Institute of Thessaloniki, a state-owned higher education institution in Greece.

For more information, please contact with the publishers at: Alexander Technological Institute of Thessaloniki, Program of Postgraduate Studies in Tourism Management & Organization, P.O. Box 141, GR-57400, Thessaloniki, Greece. Phone: +30-2310-013450, E-mail: editorial-office@jthsm.gr, Website: http://www.jthsm.gr


Legal Code, Content Licensing & Open Access Policy:

Authors of papers published in JTHSM hold the copyright of their paper without restrictions. All work in JTHSM is licensed under an Attribution-NonCommercial-NoDerivatives 4.0 International Licence. According to this, you are free to copy, distribute, display and perform the work in any media or form, as long as you give the original author(s) credit, do not use this work for commercial purposes, and do not alter, transform, or build upon this work. For any reuse or distribution, you must make clear to others the license terms of this work. Any of these conditions can be waived if you get permission from the copyright holders. Nothing in this license impairs or restricts the authors’ rights.

You can download the Legal Code for this Licence at: https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode  or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

JTHSM is an Open Access journal, conforming fully to the Budapest Open Access Initiative (BOAI)JTHSM has adopted the BOAI policy of “free availability on the public internet, permitting its users to read, download, copy, distribute, print, search, or link to the full texts of its articles, crawl them for indexing, pass them as data to software, or use them for any other lawful purpose, without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself. The only constraint on reproduction and distribution, and the only role for copyright in this domain, is to give authors control over the integrity of their work and the right to be properly acknowledged and cited”.

JTHSM is indexed in:

Publication Ethics Policy & Malpractice Statement:

JTHSM is committed to maintaining the highest standards of publication ethics and to supporting ethical research practices and adheres to the COPE Code of Conduct for Journal Publishers. The journal editors follow the COPE Code of Conduct for Journal Editors.

This journal has adopted a comprehensive publication ethics and publication malpractice statement, composed using the publishing ethics resource kit and in compliance with Elsevier recommendations and COPE guidelines.


JTHSM evaluates submissions on the understanding that they are the original work of the author(s). We expect that references made in a manuscript or article to another person’s work or idea will be credited appropriately. Equally we expect authors to gain all appropriate permissions prior to publication. JTHSM systematically run submitted papers through plagiarism-detection software to identify possible cases.

Re-use of text, data, figures, or images without appropriate acknowledgment or permission is considered plagiarism, as is the paraphrasing of text, concepts, and ideas. All allegations of plagiarism are investigated thoroughly and in accordance with COPE guidelines detailed here.

Publication Expenses, Fees & Revenue Sources

JTHSM does not charge authors fees for submitting, processing, or publishing papers. The journal’s expenses are fully covered by the publisher (Alexander Technological Institute of Thessaloniki) who is a state-owned higher education institution in Greece.

JTHSM do not publish any advertising material.


The authors who may have a complaint against any of the aspects of their interaction with JTHSM should, in the first instance, write/e-mail to the Associate Editor. In case it does not resolve the issue, the complaint should be forwarded to the Editor-in-Chief. The Associate Editor and the Editor-in-Chief aim to acknowledge the complaint within 7 days after receiving it. In addition, they should explain to the author the procedure which they will be undertaking to resolve the matter.